While cleaning my desk the other day, I found an old business card of mine. What makes that remarkable is that it had a slogan I used for a few years before abandoning as too unwieldy.
"Using Touch as a Tool for Transformation."
I still feel very strongly about this statement. The underlying idea that two people interacting with each other can be psychologically or spiritually uplifting is under recognized in American culture. For a year, I worked solely with people going through psychoanalysis or counseling and saw first hand how much touch and massage helped each of my patients work through their emotional healing process.
It makes me happy to see it this principle reflected in all the spa treatments we have created.